An Increasing Number of New Real Estate Funds Target Opportunity Zones

The more than 8,700 certified Opportunity Zones are leashing considerable number of new CRE investment funds.


National RE Investors Online notes the increase of Opportunity Zone Real Estate Funds around the country. They noted Virtua Partners and Fundrise. In addition, local Opportunity Funds such as Orlando Opportunity Fund have sprouted with the goal of creating local impact in their respective community.

The main benefit of marketing for real estate brokers is the fact that such tactics enable them to reach many consumers who might be persuaded to contact the agent based on the marketing effort. For instance, a real estate broker may advertise in a real estate magazine, which is a niche magazine strictly dedicated to issues about the sale of properties. Such an estate broker is aware of the fact that the majority of those who read the magazine are either other professionals in the same industry or consumers looking for great deals. The marketing service expert might put up pictures of properties that he or she has for sale as well as contact details where interested parties can reach him or her.

Another benefit of marketing for real estate brokers can be seen in the use of promotion, whereby the agent offers deals to consumers as a benefit for patronizing his or her agency. Such deals are varied and can include offers like a reduction in the percentage the agent will charge for the service in relation to what is the norm in the industry. A different type of promotion is the offer of some kind of benefit as an incentive for consumers to patronize a particular agency.

An example of this type of incentive could be the offer of free tickets to an exotic location if a potential buyer closes a deal with a real estate broker. The benefit of using such marketing principles is the fact that it may possibly help the real estate broker make more sales, further establishing the benefit of marketing for real estate brokers.

About the author:

The Opportunity Zone Alliance

We connect the Opportunity Zone Community. We are Opportunity Zone fund managers, service providers and advocates committed to maximizing the impact of the Opportunity Zone program. Our team at the Opportunity Zone Alliance is proud to present insightful education, resources, tools and guidance to help you maximize the Opportunity Zone initiative.


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